Steps to Boosting Your Domain’s Authority (safely)

Since backlinks are the primary factor in calculating Domain Authority, off-site strategies, such as link building, are the most effective way to try to raise your score. However, this is more difficult than it seems, as we cannot influence whether or not a given website will link to ours.
Furthermore, Google may penalise your website if it appears to be engaging in “black-hat” link building strategies like paying for backlinks or other spammy link practises.
There are, however, numerous tried-and-true strategies for growing both your domain’s authority and your DA scores. Here are a few of my go-to link building strategies that are surefire winners and in line with Google’s guidelines.

1. Register with various databases.

Getting your domain listed in multiple online directories is a high-impact and cheap (usually under $100) way to boost your domain authority (DA). Start with these top 10 lists we’ve compiled!
Citation building and other local search engine optimization tactics are among the least expensive ways to expand your business. In addition to helping Google comprehend the geographies you serve; inbound links will ultimately boost your domain authority (DA) scores.
Go to LOCAL iQ Marketing Lab’s free Local SEO course if you want to learn more about local search engine optimization.

2. Create outstanding material.

Prioritize producing high-quality articles so that other sites will on their own accord (think E-A-T). If you write a fantastic keyword-targeted post that ranks well, other bloggers or businesses looking to write about the same topic will find your post in their research and, hopefully, link back to your site. If the data you’ve provided is already common knowledge and the author has no way to back up their claim that they got it from your page, then the odds of you getting a citation go down.
You can increase your chances of getting a backlink by publishing unique research or a thought leadership piece on the subject. This strategy can be used for both broad and specific searches. You should just advertise it on social media to reach more people.

3. Post as a guest author

Increasing your domain authority (DA) is a function of the number of quality backlinks pointing to your site. You can do this by contributing blog content, original research, or thought leadership to other relevant, high DA websites in your industry.
By contributing to a publication, you can increase your credibility as an industry expert and potentially get a backlink to your site in the article’s byline or even the text itself.
Seek out guest blogging opportunities in industry-specific publications that are relevant to the content of your site to increase your Domain Authority more quickly. Consider the chart below, which compares my company’s website to that of one of our main rivals in terms of the importance of the topics covered.

SearchAtlas’s Analysis of the Thematic Similarity of Backlink Profiles
The majority of the inbound links to our competitors’ sites come from B2B and IT sources. In order to boost our Domain Authority and surpass theirs, we aim to secure guest blogging opportunities on similarly themed websites.

4. Spend money on PR.

In order to compete with other websites that have extremely high Domain Authority scores, it is essential for enterprise-level brands to have a public relations team.
Even if a press mention doesn’t feature a link to your site, it can still benefit your SEO because search engines consider off-site signals, such as mentions of your brand, when determining your site’s authority. However, dofollow links from authoritative publications will have the greatest effect on your domain authority (DA).
A PR team can be expensive, so if you run a small or medium-sized business and don’t have the funds to hire one, you should join Help A Reporter Out (HARO). This service puts reporters in touch with knowledgeable individuals in their field, which can lead to excellent opportunities for links.

5. Take advantage of broken link building

Broken link building can help you find link opportunities to raise your DA scores, but it is a more advanced strategy that will require the use of backlink tools. The steps are as follows.
1. In order to discover sites with broken links, you should use a backlink analyzer tool.
2. Produce new material that can stand in for the absent element (or identify that existing content on your website).
3 Make contact with the editor and offer to replace the content with your own.

4. To check da pa of a website use Da Pa Checker Tool.