Building a website and running marketing campaigns can be very expensive. This can have some eCommerce merchants wondering if additional expenses – such as those associated with keeping a support partner on a retainer, are worth it.

Rest assured, eCommerce website support is worth the expense, and in many ways can pay for itself.

Lower Overall Management Costs
If you run into a bug and have to hire a developer off the cuff, that will get expensive quickly and can be really risky, especially if you have no prior history.

Hiring an expert for eCommerce website support gives you access to help when you need it and may give you the flexibility to agree to a predetermined rate or pay schedule, keeping costs down.

Not to mention the costs associated with unplanned downtime that support may be able to help you avert.

Availability of Expertise
Investing in a relationship with an eCommerce website support partner is also an investment in peace of mind. You don’t need to be worrying or wondering about what can or will go wrong and when. You have that support there as needed to help you steer clear or address issues as they arise.

Scalability
Not just building, but growing an online website and operations is no easy task, especially if you have limited in-house support. Hiring a third party for support can give you access to the resources and expertise you need to flourish, especially if that partner also has marketing experts on hand that can counsel you about viable channels for growth.

Building Trust
No one likes hiring someone they don’t know, but that’s what will happen if you tackle design, development, and marketing issues on an ad hoc basis. Working with the same support partner for the long term is an investment in a partner you can trust, and whose capabilities and limitations you will get to know.

Better Site Security
A website support partner isn’t just good for fixing bugs and doing one-off integrations. A good one can also serve as a strategic resource for eCommerce consultation, and may be able to help you build a stronger, faster, more secure website that is optimized for conversions.

Stronger Marketing Efforts
Some eCommerce website support companies work with marketing experts that are experienced in digital marketing, and are able to offer you consultation and full-suite marketing strategies, encompassing SEO, PPC, social media, email marketing, content marketing, and even possibly influencer marketing in some cases.

Peace of Mind; It’s Like an Insurance Policy for Your Online Store
There are a million and one things that can go wrong with an eCommerce website on the daily – ranging from random bugs, glitches, integration errors, to so much more.

Having a website support partner on hand, a call or a message away, will give you peace of mind. Things can still go wrong, but at least you’ll have someone in your corner if they do.

A Superior Customer Experience, Better Retention
Overall, an eCommerce website support partner is there to help you build a stronger brand and a more functional website that is optimized for conversions – and from that stem a better customer experience and a higher likelihood of retaining existing customers.

Hire an Expert for eCommerce Website Support
If you don’t currently have a partner for long-term, strategic website support, consider working with 1DigitalⓇ Agency. They have been serving eCommerce clients for more than ten years and also offer design, development and migration services on top of paid and organic digital marketing services.

For more information visit their website or get in touch with them directly at 888-982-8269.